VALMERE

Carpet & Soft Flooring Website Design and Development

ANZ Flooring
Prepared for
ANZ Flooring · Sharee Charrett, IT Manager
RFP reference
ANZ-RFP-2026-1
Date
16 June 2026
Investment
AUD $35,000 plus GST, fixed price

Executive summary

You are seeking a modern, scalable website to launch the Valmere residential soft flooring range across Australia and New Zealand, on a platform capable of carrying the broader ANZ Flooring portfolio over time. Rather than describe that website, we have built a working draft of it, so you can judge the experience first-hand.

It is deliberately a prototype: mock data, simulated integrations, and a concept version of the room visualiser. The production build replaces each of those elements within your published timeline.

What the RFP asks for, and what we deliver

  • Valmere first, platform for the portfolio. The site is branded Valmere as the RFP's immediate priority; templates, product model and components are reusable for the ANZ Flooring and Armstrong sites (FR30 to FR33).
  • Catalogue, comparison and filtering. Browse by range, room and attribute; compare up to three carpets side by side (FR2 to FR4, FR21).
  • Room visualisation at go-live. A concept preview is in the prototype; the production tool is built into the platform, with no third-party licences or usage fees (FR14 to FR17).
  • Store locator. Suburb, postcode and geolocation search with list and map views and full retailer details (FR8, FR11, FR12).
  • Enquiries into Dynamics 365 CRM. Validated web forms create structured Leads through a secure Azure API (FR6, FR7).
  • Resource library. Categorised, searchable documents, SharePoint-backed in production (FR5, FR28).
  • AU and NZ regions. One experience, region-aware stockists and enquiries (FR10).
  • Self-managed content and SEO. Your team edits pages, products, metadata, redirects and sitemaps without developers (FR9, FR13, FR25 to FR29).
  • Full ownership, no lock-in. All source code, configuration and documentation transfer to you; the platform runs in your Azure tenancy and can be maintained without us.

Optional modules, such as a trade or customer login backed by your Microsoft identity (Azure AD), are flagged as placeholders in the prototype and scoped during discovery, depending on what you want out of the platform.

Your wider portfolio

We are familiar with the group's existing web presence, and the platform proposed here is designed with the full portfolio in mind. Once the foundations are in place, extending it across the wider ANZ Flooring family is a straightforward, well-understood exercise. We would welcome a conversation about how that consolidation is sequenced when the time is right.

Timeline, mirroring the RFP schedule

  1. 29 June to 10 July Discovery and design; UX/UI signed off by 17 July
  2. 13 July to 14 August Build and integration; visualiser from 20 July
  3. 17 to 28 August Testing and your UAT
  4. Early September Go-live, training and handover

Scope at go-live is the focused minimum viable product the RFP describes. Enhancements are phased after launch through controlled releases.

A note on pace. We are comfortable delivering to this schedule. Should you prefer to move sooner, we are able to commence ahead of the formal kick-off and bring go-live forward by several weeks. The pace is yours to set.

Investment

  • Assumes hosting in your Azure tenancy at your standard Azure rates, and your existing D365 and Microsoft 365 licensing.
  • No platform licence fees and no third-party visualiser licences; the visualiser is built into the platform.
  • Product content and photography supplied by ANZ Flooring; we structure and load it.
  • Support transitions to your team after handover; an optional support arrangement can be discussed separately.

Review the working prototype

We have built a working draft of the Valmere website against this RFP. Explore it on any device, use the filters, and lodge a test enquiry.

See the prototype now →

A short architecture summary precedes the prototype.

Working draft. All product data, retailers and pricing in the prototype are mock.

ANZ Flooring

Private proposal

Prepared for ANZ Flooring. Enter the access code from our email to continue.