Prepared by Creed Digital
Carpet & Soft Flooring
Website Design & Development
We built a working prototype against your RFP: mock data, simulated integrations, and a concept room visualiser. Click through it today on any device.
Browse, compare, lodge an enquiry.
Replaced fully in production.
Real integrations, real content.
Executive Summary
Armstrong Flooring is launching Valmere soft flooring into the ANZ market without a fit-for-purpose digital presence. No modern product discovery, no lead capture integration, no room visualisation, and no scalable foundation for future brand expansion.
Creed Digital proposes a Microsoft-aligned, headless CMS platform built to enterprise standards, integrating with D365 CRM, scalable across all ANZ Flooring brands, delivered with full code ownership transferred to the client.
A modern Valmere website with room visualisation, CRM-integrated lead capture, and a reusable platform architecture, ready to expand into Armstrong Flooring and ANZ Flooring sites within agreed timelines.
We build websites to generate qualified leads, not just look good. Every page, CTA, and user journey is engineered around conversion and measurable business outcomes.
No SaaS lock-in. No ongoing platform fees. Full source code, documentation, and knowledge transfer delivered at handover. You own everything outright.
Deep experience integrating with D365 CRM via REST APIs. We understand Azure-first architecture and deliver solutions that fit your existing technology investment.
SEO, analytics, schema markup, and conversion tracking are part of the build, not afterthoughts. Your site launches ready to rank, track, and grow.
Templates and components reusable for ANZ Flooring & Armstrong.
Browse by range, room, attribute. Compare up to 3 carpets side by side.
Built into the platform. No third-party licences, no ongoing fees.
Suburb, postcode and geolocation, with list and map views and full retailer details.
Validated forms create structured Leads via secure Azure API.
One experience, region-aware stockists and enquiries.
Your team edits pages, products, metadata and redirects, with no developers needed.
Source code, config and documentation transfer to you on completion.
Project plan
These dates mirror your RFP schedule. We can also start sooner.
Phase 1
29 Jun to 10 Jul
UX/UI by 17 July
Phase 2
13 Jul to 14 Aug
Visualiser 20 July
Phase 3
17 to 28 Aug
Your team reviews
Phase 4
Early September
Training included
Ownership & Handover
The complete source code repository transfers to you, with commit history and build configuration.
Clear documentation of the platform architecture, integrations and data flows.
Hands-on training so your team can manage pages, products and content with confidence.
Step-by-step runbooks for the D365 CRM and Azure API integrations.
The platform deployed into your Azure tenancy, configured and documented.
Thirty days of post-launch support to settle the site and answer your team's questions.
Why Creed Digital
The working Valmere prototype was built before this proposal. You can use it today.
$35,000 all-in. Milestone-based payments. Source code and assets are yours on completion.
The Valmere build is engineered to carry the full ANZ Flooring portfolio, not a one-off.
Your Azure tenancy, your code. Walk away on completion with everything you need independently.
The prototype is live. Browse the catalogue, use the room visualiser concept, and lodge a test enquiry, on any device, right now.
View Prototype →Questions?
Aaron Di Rienzo · Creed Digital · creeddigital.com.au